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Asia Week

    Overview

    New concepts and strategies are crucial to successfully compete in the global market place and to participate from the growth of emerging markets. This seminar was launched to show executives how an organization can grow better and faster by using the typical and different strengths of Asian research, production and consumer markets.

    Concept

    New concepts and strategies are crucial to successfully compete in the global market place and to participate from the growth of emerging markets. This seminar was launched to show executives how an organization can grow better and faster by using the typical and different strengths of Asian research, production and consumer markets.

    Which strategies are adequate to profitably enter economically growing regions in Asia?

    Which strategies work best to establish a successful business in South and East Asia?

    Many companies miss the opportunity to participate fully and efficient in emerging markets due to negative experiences: How is it possible to avoid problems and barriers in advance?

    This five-day course provides participants with a substantial selection of cases demonstrating both opportunities and threats organizations are exposed to entering the emerging markets in Asia.

    Our international experts offer best practice insights to all important subjects of globalization, production and marketing in Asia. 

    Participants

    1. Executives planning to take advantage of growth potentials in Asia
    2. Executives in charge of exports or market entry for Asian markets
    3. Executives planning to redefine their business models by identifying new opportunities in Asia
    4. Executives intending to broaden their knowledge in the above mentioned subject areas  

    Topics

    Challenges of Globalization

    • The practice of selective differentiation and adaptation of successful global players
    • The process of global integration and local adaptation
    • How to slice it: Smart market-segmentation for the 21st century


    Importance of Emerging Markets

    • Identification of regions with future growth potential in Asia
    • Why is the potential of emerging markets frequently underrated?
    • The really relevant criteria to evaluate market attractiveness
    • Effect of diverse cultures and value systems on businesses and organizations


    Product-Market-Strategies

    • Selection of appropriate product- and market-strategies for emerging markets
    • Low-tech or high-tech?
    • Do local markets require a simplified product portfolio?
    • Various approaches for strategic planning in turbulent environments


    Business Audit and Market Entry

    • Five steps to conduct a business audit
    • Success factors for market entry
    • The value of business networks
    • Organizational models that fit


    The global marketer

    • From international business to transnational organization
    • Leverage of bargaining power and marketing power
    • Evolution of the marketing mix in global organization
    • Opportunities of e-leverage, new media and web-marketing


    Real-World Cases

    • Examples of successful strategies for medium-sized businesses and big corporations
    • Successful market entry of a global enterprise in China
    • Entry, reorganization and subsequent growth of a European production subsidiary in Taiwan  

    Dates & Venues

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar