This international 13-day program (3 parts) offers an integrated approach to management. This course was specifically designed to improve the personal knowledge in international management. Every part concentrates on one specific topic: Strategic & Marketing Management (Seminar language: German), Finance (Seminar Language: English) and Leadership (Seminar language: English).
Today’s managers have to be effective and motivating leaders who accomplish excellent results in their particular fields of responsibility and guide the company’s way to success. This process requires an integrated management approach with consideration of international and global issues.
Numerous factors and their relations need special consideration: global strategies, local marketing concepts, core competence processes, culturally diverse management and many more.
The “International Senior Management Program” addresses all these subjects in several sessions during a total of 13 days. This course is especially designed for experienced managers who acquire a higher general management position with international focus.
The St. Gallen Approach
This German/English bilingual program combines the proven St. Gallen management approach with the American case study methodology. The international exposure of participants allows for mutual exchange of business experience and favors global network opportunities.
Specialised lecturers provide different approaches; professional business knowledge, actual business situations and case studies. Theoretical concepts are complemented with practical examples and thus guarantee a diverse, integrated approach. A mixture of interactive learning with small study groups challenges both, your leadership skills and your managerial communication skills.
- Experienced managers who acquire a higher general management position in international fields
- Management committee and board members
- Managing directors, division or profit center managers
- Managers with high decision-making responsibility
- Managers responsible for strategic projects and major planning
Principles of General Management Success
- Corporate management in stressful times
- Reliable management principles
- New global conditions
- Why toolboxes are “out” and thinking is “in”
- Alert managers recognize the right moment for strategic turn-around; new concepts for future challenges
- Key to competitive advantage: New global strategies
- Determine strategic advantages
- Manage strategic information: Business Knowledge Engineering
- Business unit strategy versus corporate strategy – ways of handling the dilemma
- Identification of core business using the portfolio approach
- Strategic alliances, international collaboration
- Intuitiv management or sophisticated controlling tools?
- Functional marketing basics
- Future opportunities for businesses, products and markets
- Product life cycle management; development of an integrated product life cycle concept
- Product ideas and their incorporation into international product strategies
- Market management: Identification of growth and penetration potentials
- Mass customization
- Ingredient branding
- The e-commerce challenge
- Financial responsibilities for executives
- Assessment of balance sheets and profit and loss statements
- Focus on profitability
- Financial management in the particular field of responsibility
- Recognition of planning mistakes
- Importance of ongoing cost management
- Calculation of process costs and cost management
- Definition of cost position
- Design of a profitability concept
- In/outsourcing: When do investments make sense? Base costs or flexible costs?
- Key figures for value-oriented management and compensation
- Data warehouse / data marts – the core of modern controlling systems
- Interpretation and analysis of controlling reports: actual cases
- Business plans, investment and profitability calculations, planning of start-ups
Mergers and Acquisitions
- Assessing corporate value, synergies, and risks
- How to IPO a company? (actual case study)
- How to increase value; selling a company
- Key elements of high-performance leadership systems
- Building corporate culture based on leadership personalities and cultural diversity
- Managing people: The art of leading, coaching, encouraging, and challenging
- Communication and negotiation skills, difficult conversations, conflicts, goal definition, handling critisism
- Empowerment factors
- Personal time management: boosting efficiency and effectiveness through appropriate self organization
- Job satisfaction and motivation: Management in uncertainty
- Work life balance
These topics will be complemented with numerous case studies to illustrate course contents and test participant’s leadership qualities. Finally you will develop an individual, effective management model.