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Dr. Lea Sonderegger

Dr. Mag. rer. soc. oec


2006 – 2010 Doctoral Studies & Doctoral degree in economics and the social sciences, University of Vienna.

2004 - 2006 Studies of International Business Administration with specialization in Marketing and Innovation & Technology Management.

2003 - 2004 Studies of Business Administration and Economics, scholarship program between University of Frankfurt, Germany, and Case Western Reserve University, Cleveland, USA.

2001 - 2003 Studies of Business Administration, Johann Wolfgang Goethe-University Frankfurt.


2006 – 2010 Lecturer Innovation and Technology Management, University of Vienna.

2008 - 2010 Researcher at Chair for Innovation and Technology Management,Universtity of Vienna: development of agent-based tools for simulating the impact of marketing activities on multi-channel choice behavior and the diffusion of innovations.

2010 - 2016 Swarovski AG; Strategic project manager E-Business, Head of New Business Developmen, Director of

since 2016 Vice President of with full business responsibility for the world-wide Swarovski Consumer Goods digital distribution, responsible for the company website

Bild Dr. Lea Sonderegger


- Digital Business

- Omni-Channel Management

- Business Development