Home » Seminare  »   International Senior Management Program

Rufen Sie uns einfach an, und wir beraten Sie gerne zu unserem Seminar- und Diplomangebot.

Unsere Ansprechpartner:

Ulrich von Bassewitz, Dr oec. HSG
Direktor Studiengänge
Studienleitung

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge
Studienberatung

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

International Senior Management Program

    Overview

    Today’s managers have to be effective and motivating leaders who accomplish excellent results in their particular fields of responsibility and guide the company to success. This process requires an integrated management approach which takes international and global issues into consideration. 

    This German/English bilingual program combines the proven St. Gallen management approach with the American case study methodology. The international exposure of participants allows mutual exchange of business experience and favors global network opportunities.

    Overview of Topics

    • Principles of General Management Success
    • Strategic Management
    • Change: The First Time Right
    • Marketing Management
    • Financial Management
    • Cost Management
    • Controlling – Value Creation
    • Mergers and Acquisitions
    • Leadership
    • Implementation for Leaders

    Concept

    Today’s managers have to be effective and motivating leaders who accomplish excellent results in their particular fields of responsibility and guide the company to success. This process requires an integrated management approach which takes international and global issues into consideration. 

    Numerous factors and their relations need special awareness: global strategies, local marketing concepts, core competence processes, culturally diverse management and many more.

    The “International Senior Management Program” addresses all these subjects in several sessions during a total of 14 days. This course is especially designed for experienced managers acquiring a higher general management position with international focus.

    Course modules:

    Week 1: 5-day session in Boston, 
    Mass., Harvard Club
    Course in English
    Topics: Strategy and Marketing

    Week 2: 4-day session in London (LSE),
    Course in English
    Topics: Financial Management

    Week 3: 5-day session in Boston,
    Mass., Harvard Club
    Course in English
    Topics: Leadership

    Interactive Concept:

    Skilled lecturers provide different approaches; professional business knowledge, actual business situations and case studies. Theoretical concepts are complemented with practical examples and thus guarantee a diverse, integrated approach. A mixture of interactive learning with small study groups challenges both, your leadership skills and your managerial communication skills.

    Participants

    1. Experienced managers who acquire a higher general management position in international fields
    2. Management committee and board members
    3. Managing directors, division or profit center managers
    4. Managers with high decision-making responsibility
    5. Managers responsible for strategic projects and major planning

    Topics

    Principles of General Management Success

    • Corporate management in Hyper-Volatile Times
    • Reliable management principles
    • New global conditions: Megatrends
    • Why toolboxes are “out” and thinking is “in”

    Strategic Management

    • Alert managers recognize the right moment for a strategic turnaround: how to identify and harvest high potential markets
    • Keys to competitive advantage: New global strategies
    • Exploring the central strategic “plus” – Strategic segmentation
    • Business units versus corporate strategy – ways of handling the dilemma

    Change: The First Time Right

    • How to unleash a go-to-market process
    • Organizational alignment and functional concepts
    • Strategy implementation with balanced scorecards

    Marketing Management

    • Functional marketing basics
    • Future opportunities for businesses, products and markets
    • Product life cycle management; development of an integrated product life cycle concept
    • Product ideas and their incorporation into international product strategies
    • Market management: Identification of growth and penetration potentials, digital markets: Think global, act local
    • Mass customization, Ingredient branding, digital market challenge, Industry 4.0

    Financial Management

    • An executive manager’s financial responsibilities
    • Evaluating financial statements: Gain insight into the structure of balance sheet, income statement and cash flow
    • Run for profit or cash flow?
    • Setting individual targets, differentiated by business models: think big, start small and grow fast

    Cost Management

    • Importance of ongoing cost management
    • From process cost statement to cost management
    • Definition of one's own cost position
    • Designing a profitability concept
    • In/outsourcing: When do investments make sense – fixed or variable costs?

    Controlling – Value Creation

    • Key figures for value-oriented management and compensation
    • Enterprise valuation: The value potential of a business
    • Interpretation and analysis of controlling reports: actual cases
    • Business plans, investment and profitability calculations, which business plans are worth the pain?

    Mergers and Acquisitions

    • Assessing corporate value, synergies, and risks
    • IPO: how to float a company on the market (practical example)
    • How to increase value; selling a company

    Leadership

    • Transformational leadership-Vision, change and agility
    • Managing people: The art of leading, coaching, encouraging and challenging
    • Communication and negotiation skills, difficult conversations, conflicts, goal definition, handling critisism
    • Teams in Action: a leadership challenge for each participant
    • Resiliency- energy and resource management
    • Job satisfaction and motivation: Management in uncertainty
    • Leadership is a choice… not a formal title

    Implementation for Leaders

    • Early identification of obstacles and barriers using the St.Gallen implementation concept
    • Driving implementation; the most common barriers of implementation; roles of visionaries, strategists, executors, or coaches

    Detail & Venues

    1. Durchf. 2018 | E1118
    1. Teil: 11.06.2018 - 15.06.2018
    Harvard Club Boston
    2. Teil: 10.09.2018 - 13.09.2018
    London School of Economics
    3. Teil: 12.11.2018 - 16.11.2018
    Harvard Club Boston
    Preis: Sfr. 13.900,-/ € 12.600,-
    (zzgl. MwSt.)
    register
    2. Durchf. 2018 | E1218
    1. Teil: 05.11.2018 - 09.11.2018
    Harvard Club Boston
    2. Teil: 11.03.2019 - 14.03.2019
    London School of Economics
    3. Teil: 17.06.2019 - 21.06.2019
    Harvard Club Boston
    Preis: Sfr. 13.900,-/ € 12.600,-
    (zzgl. MwSt.)
    register

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar