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Rufen Sie uns einfach an, und wir beraten Sie gerne zu unserem Seminar- und Diplomangebot.

Unsere Ansprechpartner:

Marco Camozzi, MBA
Kaufmännischer Direktor

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

International Senior Management Programme


    This English program for Seniors combines the proven St. Gallen management approach with the American case study methodology. The international exposure of participants allows mutual exchange of business experience and favors global network opportunities. Part 1 (Strategy): You decide whether in English (Boston) or Switzerland (in German). All other parts in English.


    Today’s managers have to be effective and motivating leaders who accomplish excellent results in their particular fields of responsibility and guide the company to success. This process requires an integrated management approach which takes international and global issues into consideration.

    Numerous factors and their relations need special awareness: global strategies, local marketing concepts, core competence processes, culturally diverse management and many more.

    The “International Senior Management Program” addresses all these subjects in several sessions during a total of 13 days. This course is especially designed for experienced managers acquiring a higher general management position with international focus.

    Course modules:

    Strategy Week: 5-day session in Boston, USA
                 Course in English (alternativ: in German in Switzerland)

    Topics: Strategy and Marketing

    Finance Week: 4-day session in London
                 Course in English

    Topics: Financial Management

    Leadership Week 3: 5-day session in Boston, USA
                 Course in English

    Topics: Leadership

    Interactive Concept:

    Skilled lecturers provide different approaches; professional business knowledge, actual business situations and case studies.

    Theoretical concepts are complemented with practical examples and thus guarantee a diverse, integrated approach. A mixture of interactive learning with small study groups challenges both, your leadership skills and your managerial communication skills.


    1. Experienced managers who acquire a higher general management position in international fields

    2. Management committee and board members

    3. Managing directors, division or profit center managers

    4. Managers with high decision-making responsibility

    5. Managers responsible for strategic projects and major planning


    Principles of General Management Success

    • Corporate management in turbulent times
    • Reliable management principles
    • New global conditions
    • Why toolboxes are “out” and thinking is “in”

    Strategic Management

    • Alert managers recognize the right moment for a strategic turn-around; new
      concepts for future challenges
    • Keys to competitive advantage: New global strategies
    • Exploring the central strategic “plus”
    • Managing strategic information:
      Business Knowledge Engineering
    • Business units versus corporate strategy –
      ways of handling the dilemma
    • Identification of core business using the
      portfolio approach
    • Strategic alliances, international collaboration
    • Intuitiv management or sophisticated controlling

    Marketing Management

    • Functional marketing basics
    • Future opportunities for businesses, products
      and markets
    • Product life cycle management; development
      of an integrated product life cycle concept
    • Product ideas and their incorporation into
      international product strategies
    • Market management: Identification of
      growth and penetration potentials
    • Mass customization
    • Ingredient branding
    • The e-commerce challenge


    • Early identification of obstacles and barriers
      using the St. Gallen implementation concept
    • Driving implementation; the most common
      barriers of implementation; roles of visionaries,
      strategists, executors, or coaches
    • The balanced scorecard used as a core
      implementation tool

    Finance Management

    • Financial responsibilities for executives
    • Assessment of balance sheets and profit
      and loss statements
    • Focus on profitability
    • Financial management in the particular
      field of responsibility
    • Recognition of planning mistakes

    Cost Management

    • Importance of ongoing cost management
    • From process cost statement to cost
    • Definition of one's own cost position
    • Designing a profitability concept
    • In/outsourcing: When do investments make
      sense – fixed or variable costs?


    • Key figures for value-oriented management
      and compensation
    • Data warehouse / data marts – the core of
      modern controlling systems
    • Interpretation and analysis of controlling
      reports: actual cases
    • Business plans, investment and profitability
      calculations, planning of start-ups

    Mergers and Acquisitions

    • Assessing corporate value, synergies, and
    • IPO: how to float a company on the market
      (practical example)
    • How to increase value; selling a company


    • Key elements of high-performance leadership
    • Building corporate culture based on leadership
      personalities and cultural diversity
    • Managing people: The art of leading,
      coaching, encouraging and challenging
    • Communication and negotiation skills,
      difficult conversations, conflicts, goal
      definition, handling critisism
    • Empowerment factors
    • Personal time management: boosting efficiency
      and effectiveness through appropriate self organization
    • Job satisfaction and motivation: Management
      in uncertainty
    • Work life balance

    These topics will be complemented with numerous case studies to illustrate course
    contents and test participant’s leadership qualities. Finally you will develop an individual, effective management model.

    Detail & Venues

    2. Durchf. 2017 | E1217
    1. Teil: 06.11.2017 - 10.11.2017
    Harvard Club Boston
    2. Teil: 12.03.2018 - 15.03.2018
    London School of Economics
    3. Teil: 18.06.2018 - 22.06.2018
    Harvard Club Boston
    Preis: Sfr. 13.900,-/ € 12.600,-
    (plus 8% MwSt.)
    1. Durchf. 2018 | E1118
    1. Teil: 11.06.2018 - 15.06.2018
    Harvard Club Boston
    2. Teil: 10.09.2018 - 13.09.2018
    London School of Economics
    3. Teil: 12.11.2018 - 16.11.2018
    Harvard Club Boston
    Preis: Sfr. 13.900,-/ € 12.600,-
    (plus 8% MwSt.)
    2. Durchf. 2018 | E1218
    1. Teil: 05.11.2018 - 09.11.2018
    Harvard Club Boston
    2. Teil: 11.03.2019 - 14.03.2019
    London School of Economics
    3. Teil: 17.06.2019 - 21.06.2019
    Harvard Club Boston
    Preis: Sfr. 13.900,-/ € 12.600,-
    (plus 8% MwSt.)

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar