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Unsere Ansprechpartner:

Ulrich von Bassewitz, Dr oec. HSG
Direktor Studiengänge
Studienleitung

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge
Studienberatung

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

Strategic & Marketing for Talents

    Overview

    The 3-day seminar "Strategy & Marketing Management for Talents" is designed for young professionals, junior managers and middle management members wishing to strengthen their ability in strategic decision making and marketing.

    Concept

    In times of crisis and saturated market an increasing need for new ways of thinking in strategic and marketing management has raised. The holistic St. Gallen approach leads the participants into new perspectives of analysing their own role, concepts and implementation skills and gives an integrated navigation tool for future tasks.

    This intensive seminar allows the participants to develop new methods for their own business based upon proven contemporary strategy and marketing tools in a holistic, integrated context. Within the seminar a mix of lectures, group work and discussion offers the opportunity for all participants to use the techniques, to discuss and questions the tools and – after all – to check what kind of views, questions and instruments will help for own tasks. The professional, practice-orientated lecturers of St. Gallen Business School not only share their strategy and marketing know how but also a lot of examples and practice cases to outline lessons learned and analogies to learn from other branches.

    Participants

    The 3-day seminar "Strategy & Marketing Management for Juniors" is designed for young professionals, junior managers and middle management members wishing to strenghten their ability in strategic decision making and marketing.

    Managers with strategic, marketing, distribution, sales and product responsability, wishing to critically compare their strategic marketing and product concepts with the ideas of the program.

    Topics

    Strategic Analyses

    • The St. Gallen Management Approach as a holistic framework in strategic management
    • Basic Analyses: What questions do we have to ask?
    • The strategy funnel: How to avoid paralysis through analysis
    • Todays market positions and their influence for on own strategy
    • Determine the right adjusting levers for company success and sustainability

    Developing Successful Strategies

    • How effective strategies are developed
    • Thinking in alternatives and scenarios
    • Good and bad strategies: Learning from the best - wisdom from Leaders
    • Structure follows strategy

    Building an Effective Marketing Mix

    • From initial idea to cash cow products: management strategies for product development
    • Marketing to target groups: How to segment markets?
    • Pricing and terms management

    Customer Satisfaction as Main Goal

    • Service management and customer satisfaction: How to use relationsship marketing
    • Building up unique selling proposition
    • Digital Customer Care

    Implementation

    • Within the framework of an integrated case study, you will put what you have learned into practical use.
    • Implementation hurdles
    • Risks in an increasingly digital world 

    Detail & Venues

    Nr. 47318
    07.09.2018 - 09.09.2018
    Engimatt City-Gardenhotel, Zürich
    Preis: Sfr. 2.900,-/ € 2.550,-
    (zzgl. MwSt.)
    register

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar