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Unsere Ansprechpartner:

Marco Camozzi, MBA
Kaufmännischer Direktor
Studienleitung

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge
Studienberatung

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

Strategic & Marketing Management for Talents

    Overview

    The 3-day seminar "Strategy & Marketing Management for Juniors" is designed for young professionals, junior managers and middle management members wishing to strenghten their ability in strategic decision making and marketing.

    Concept

    In times of crisis and saturated market an increasing need for new ways of thinking in strategic and marketing management has raised. The holistic St. Gallen approach leads the participants into new perspectives of analysing their own role, concepts and implementation skills and gives an integrated navigation tool for future tasks.

    This intensive seminar allows the participants to develop new methods for their own business based upon proven contemporary strategy and marketing tools in a holistic, integrated context. Within the seminar a mix of lectures, group work and discussion offers the opportunity for all participants to use the techniques, to discuss and questions the tools and – after all – to check what kind of views, questions and instruments will help for own tasks. The professional, practice-orientated lecturers of St. Gallen Business School not only share their strategy and marketing know how but also a lot of examples and practice cases to outline lessons learned and analogies to learn from other branches.

    Participants

    The 3-day seminar "Strategy & Marketing Management for Juniors" is designed for young professionals, junior managers and middle management members wishing to strenghten their ability in strategic decision making and marketing.

    Managers with strategic, marketing, distribution, sales and product responsability, wishing to critically compare their strategic marketing and product concepts with the ideas of the program.

    Topics

    1. Strategic Analyses

    • The St. Gallen Management Approach as a holistic framework in strategic management
    • Basic Analyses: What questions do we have to ask?
    • The strategy funnel: How to avoid paralysis through analysis
    • Todays market positions and their influence for on own strategy
    • Determine the right adjusting levers for company success and sustainability


    2. Developing Successful Strategies

    • How effective strategies are developed
    • Thinking in alternatives and scenarios
    • Good and bad strategies: Learning from the best
    • Structure follows strategy


    3. Building an Effective Marketing Mix

    • From initial idea to cash cow products: management strategies for product development
    • Developing leading brands
    • Markting to target groups: How to segment markets?
    • Tools for operating an active product range
    • Communication concepts
    • Pricing and terms management


    4. Customer Satisfaction as Main Goal

    • Service management and customer satisfaction: How to use relationsship marketing
    • The customer need as a basis for future performance
    • Building up unique selling proposition
    • How to communicate satisfaction


    5. Implementation

    • Implementation hurdles
    • Learning from competitors
    • Using core competencies to add value
    • Within the framework of an integrated case study, you will put what you have learned into practical use.  

    Detail & Venues

    Nr. 47217
    29.09.2017 - 01.10.2017
    Hotel Radisson Blu, St. Gallen
    Preis: Sfr. 2.900,-/ € 2.550,-
    (plus 8% MwSt.)
    register
    Nr. 47118
    09.02.2018 - 11.02.2018
    University of Economics Cracow - Pavillon B, Cracow
    Preis: Sfr. 0,-/ € 0,-
    (plus 8% MwSt.)
    register
    Nr. 47218
    09.03.2018 - 11.03.2018
    Hotel Radisson Blu, St. Gallen
    Preis: Sfr. 2.900,-/ € 2.550,-
    (plus 8% MwSt.)
    register
    Nr. 47318
    07.09.2018 - 09.09.2018
    SGBS Studienzentrum St. Gallen
    Preis: Sfr. 2.900,-/ € 2.550,-
    (plus 8% MwSt.)
    register

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar