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Unsere Ansprechpartner:

Marco Camozzi, MBA
Kaufmännischer Direktor
Studienleitung

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge
Studienberatung

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

Strategy Week Boston

    Overview

    This intense strategy course in English is designed for executives with basic knowledge and experience in strategic management. Current knowledge will be critically questioned and new strategy approaches and proven best practices will be introduced.

    Concept

    This course introduces latest knowledge and strategic concepts and also shows examples of strategic implementation in top US corporations. The first three course days provide theoretical background information which will later be analyzed and applied in actual cases of leading American companies. We will observe how a business idea develops into a profitable market position, how to identify growing markets and how to spot market opportunities. We will discuss the use of strategic management tools and their implementation into strategic concepts in order to reach the ultimate strategic goal, which is an outstanding, long-lasting, profitable market position. Everybody will benefit from reaching this goal: shareholders as well as management and staff. Participants will analyze success factors and practice leadership skills to turn their knowledge into actual results. 

    Participants

    1. Top and high-level executives

    2. Entrepreneurs, directors, board members, presidents, and executives

    3. Executives with general management responsibilities

    4. Managers of main departments with responsibility for results

    5. Executives preparing for new functions with strategic and operative responsibilities.

    Topics

    1. Priority of Strategic Management

    - Essential strategic questions for managers

    - Strategic decision making for the future

    2. Recognizing Need for Change

    - Identify early growing markets

    - Participate in successful trends

    - Learn from your competitors

    - Better use of existing potential

    - Using core competencies to add value

    3. Aspects of the Leading Position

    - Survival requires leadership, for instance:

    - Market leader, cost leader

    - Quality leader, service leader

    - Flexibility leader

    - Leader in customer satisfaction

    - Marketing leader

    4. Choosing the Right Strategic Option

    - Defend and develop market positions

    - Define and develop new markets

    - Profit growth through cooperations, mergers or acquisitions

    5. Strategy Implementation

    - Implementation hurdles

    - Leadership roles: Strategist, initiator, motivator, coach

    - Strategic leadership: From intuitive leadership to balanced scorecard leadership 

    Detail & Venues

    Nr. 34217
    06.11.2017 - 10.11.2017
    Harvard Club Boston
    Preis: Sfr. 5.400,-/ € 4.900,-
    (plus 8% MwSt.)
    register
    Nr. 34118
    11.06.2018 - 15.06.2018
    Harvard Club Boston
    Preis: Sfr. 5.400,-/ € 4.900,-
    (plus 8% MwSt.)
    register
    Nr. 34218
    05.11.2018 - 09.11.2018
    Harvard Club Boston
    Preis: Sfr. 5.400,-/ € 4.900,-
    (plus 8% MwSt.)
    register

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar