Rufen Sie uns einfach an, und wir beraten Sie gerne zu unserem Seminar- und Diplomangebot.

Unsere Ansprechpartner:

Ulrich von Bassewitz, Dr oec. HSG
Direktor Studiengänge

Lars Scheibling, M.A. HSG
Dipl. Wirtschaftspädagoge

Christian Muntwiler, lic. oec. HSG
Direktor Inhouse Seminare & Consulting
Studienleitung und Dozent

Asia Week


    This 3-day executive seminar is designed for upper level executives with a need to update on most recent knowledge on doing business in Asia. The program addresses especially also current or scheduled expatriate managers or members of multinational teams who seek to prepare for running a business in Asia's changing environment.


    To analyse and understand both Western and Asian management practices is crucial to successfully compete in the Asian market place and to participate from the growth of emerging markets. This seminar was launched to show executives how an organization can grow better and faster by using the typical and different strengths of Asia’s research, production and consumer markets.

    The following core aspects are discussed:

    • Which strategies are adequate to enter profitably in the growing regions in Asia?
    • Which strategies work best to establish a successful business in Asia?
    • Many companies miss the opportunity to participate fully and efficient in emerging markets due to negative experiences: How is it possible to avoid problems and barriers in advance? Opportunities of e-leverage, new media and web-marketing.


    1. Executives planning to take advantage of growth potentials in Asia
    2. Current or scheduled expatriate managers
    3. Members of multinational teams who seek to prepare for running a business in Asia’s changing environment.
    4. Executives planning to redefine their business models by identifying new opportunities in Asia
    5. Executives intending to broaden their knowledge in Asian management practices


    Challenges of Globalization

    • The practice of selective differentiation and adaptation of successful global players
    • The process of global integration and local adaptation
    • How to slice it: Smart market-segmentation for the 21st century

    Importance of Emerging Markets

    • Identification of regions with future growth potential in Asia
    • Why is the potential of emerging markets frequently underrated?
    • The really relevant criteria to evaluate market attractiveness
    • Effect of diverse cultures and value systems on businesses and organizations


    • Selection of appropriate product- and market-strategies for emerging markets
    • Low-tech or high-tech?
    • Do local markets require a simplified product portfolio?
    • Various approaches for strategic planning in turbulent environments

    Business Audit and Market Entry

    • Five steps to conduct a business audit
    • Success factors for market entry
    • The value of business networks
    • Organizational models that fit

    The global marketer

    • From international business to transnational organization
    • Leverage of bargaining power and marketing power
    • Evolution of the marketing mix in global organization
    • Opportunities of e-leverage, new media and web-marketing

    Real-World Cases

    • Examples of successful strategies for medium-sized businesses and big corporations
    • Successful market entry of a global enterprise in China
    • Entry, reorganization and subsequent growth of a European production subsidiary in Taiwan  

    Detail & Venues

    Nr. A1218
    26.11.2018 - 28.11.2018
    Radisson Blu Hotel, Luzern
    Preis: Sfr. 3.900,-/ € 3.450,-
    (zzgl. MwSt.)

    Would you like to book this seminar or parts of it as an inhouse seminar?

    Inquire inhouse seminar