Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Michael Rabbat, Dipl.-Kfm.
MBA Chief Operating Officer

Claudia Hardmeier
Customer Care
Seminars & Programs

Institute und Kompetenzzentren

Bindeglied zu einer Vielzahl an
Unternehmen und Organisationen

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Was Management-Forschung wirklich
leisten kann

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Wissenstransfer und

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Feedback und

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SGBS aktuell:
Wissen und

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Klimaneutrale Seminare

Auf dem Weg zu
klimaneutralen Seminaren.

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Juan Diego Flórez Association

Mit musikalischer Bildung
gegen Armut:

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CEO & Senior Executive Program


    As an executive at the top or upper level in company hierarchy, you determine the course your company takes. To conduct business effectively at all levels using your strategic decisions requires professional management techniques. Using numerous examples, we show you the options open to you for organizing a results-oriented management system.


    Part 1:
    Part 1 deals with the most important strategic decisions you will make at your company. It shows you how you can better implement these decisions with measures and processes; how to define even more sharply your company's objectives and to organize business activities to realize them, along with aspects of executive leadership.

    Part 2:
    Part 2 analyses fiscal decisions that make a major contribution to your company's success, both financially and in its business operations.


    Members of management boards, top and senior-level executives. Heads of business areas, divisions or business units. Heads of major departments at company headquarters. Experienced managers in responsible positions looking to enhance and update their management skills even further and in a targeted way.


    This 2-part program for top executives deals in-depth with the most important topics in holistic corporate management. It gives valuable insights about this to top and senior-level executives in company management, whose decisions about strategy, finance and personnel are crucial in setting the course their company will take in its further development.


    Main Topics of Part I

    Holistic Management

    • What is holistic management responsibility?
    • Diverse management roles
    • Top management is dependent on the maturity of company organization

    Determining Guidelines

    • What must management stipulate in order to get the company on the right track?
    • What should top management not stipulate to ensure individual initiative and entrepreneurship is not choked off?
    • What affect do guidelines have? Useful, real-world examples

    Defining your Strategic Approach

    • Strategically-relevant information
    • ­Requiring periodic analyses from employees
    • How to avoid overlooking shifts in trends and discontinuities
    • Identifying and capitalizing early on new opportunities
    • The strategic status-quo – challenges and actions required
    • Developing a value-enhancing strategy that ensures a company's future success

    Stipulating Strategic Objectives

    • The strategic objectives system
    • Strategic objectives as a requirement

    Corporate Strategy

    • Rules to follow, methods to use. Best practices
    • Testing your own company strategy

    Business Strategies

    • The areas of business and business units of a company
    • Precise and short formulation of business strategies

    Operational Strategies

    • Operational areas also need a strategy
    • Aligning operational strategies to business and corporate strategies

    Implementation of Strategies

    • Methods to ensure successful implementation of strategic concepts
    • Operational excellence through processes
    • Affective organizational structures

    Executive Leadership

    • Adjusting the activities of numerous managers and employees to work towards common goals
    • A motivating corporate culture
    • Working to create a performance-oriented climate
    • Values and norms

    How to Bring About Change

    • What you need to put your business on a new course
    • Why a lot of things are stipulated, but too often too little happens

    Main Topics of Part II

    Financial Management

    • How to conduct financial controlling. Financial objectives within the overall context of business operations
    • How to achieve above-average results

    Results Management

    • Targeting results and annual financial statements
    • Creative possibilities and their limits

    Developing a Program for Increasing Profits

    • Alternatives that will improve results
    • Programs for increasing company success and profitability
    • Optimization that lasts long-term

    Company Value

    • The drivers behind the value of a company
    • How company value is measured
    • Developing a program to increase the value of a company
    • Options – and limits – on influencing company value

    Mergers & Acquisitions

    • Procedures to follow when buying or selling
    • Conducing a management buyout
    • Mergers and acquisitions as an instrument of growth management

    Management Information Systems

    • Financial information and ratios for executives
    • The Fact Book as a management instrument
    • Controlling options for strategic and operative financial management

    Capital Expenditures

    • Capital requirements and financing them
    • Managing the costs of capital
    • Optimizing capital expenditures
    • Capital expenditures and return on equity


    • How executives manage the achievement of financial objectives
    • Managing using key-performance indicators (KPIs)
    • Immediate measures for actively confronting objective deviation
    • Personal controlling instruments
    • How to work well with controllers

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.


    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.