Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Ulrich von Bassewitz, Dr oec. HSG
Director Study Programs

Claudia Hardmeier
Customer Care
Seminars & Programs

Confident Appearance, Presence & Effect

Personality, charisma and social skills


    In the world of business, there are many situations in which the first impression one makes is decisive in whether you are successful or not. Your real personality is not perceived by others here. Time is too short for this and the focus is on purely business matters. In these situations, it’s about how your personality is perceived and remembered after a few seconds, after a handshake and a few words or some small talk. There isn’t usually enough time for much more than a superficial impression in business situations. So it’s this first impression that determines how you are perceived as a person. Executives need to know what kind of first impression they make. They should know how to use simple and quickly-implemented tools to come across confident in appearance and presence, and to be seen as friendly and competent.

    My Personality

    In addition to the seminar, an individual day with honest feedback. This is how you communicate. This is the effect you have on your colleagues, boss, employees when doing so. With suggestions for better using your personal strengths. Intended to further develop your leadership personality in a targeted way.
    For inquiries go to


    Participants are mid-level and junior executives who want to assess and adjust the effect they have on others when making a first impression. Participants want to learn what their appearance and presence are in these situations and, if necessary, adapt them further.


    In this seminar, you will have the opportunity to learn, confi rm or improve how your appearance and presence is perceived by others when making that first impression. By participating in this seminar, you will recognize whether what you believe is true about yourself is the same as what others perceive you to be, and where and how you can improve further.


    First impressions decide whether you succeed or fail in your profession. How can you optimize the first impression you make? What needs to be done to be confident in appearance and presence in professional situations, and to be convincing?

    • You enter a room, the meeting participants all look at you. What should you do?
    • The first impression – superficial but important
    • The principles of human perception
    • The conditions for being perceived in a positive way, as someone who is friendly and worthy of trust
    • Confident appearance and presence – what are the elements of this?
    • Walking, gestures, facial expressions. Eye contact, language and empathy.
    • What effect to I have on others? Practicing and feedback in very small groups
    • What effect do I want to have on others – the “This is me” brand as I want it to be
    • Deviations between what I want and what I really am when it comes to appearance, presence and effect
    • Practicing optimization measures
    • Suggestions for implementing and deepening what you learn during the seminar

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80
    Fax: +41 71 225 40 89

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail, fax or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.


    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.