Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Ulrich von Bassewitz, Dr oec. HSG
Director Study Programs

Claudia Hardmeier
Customer Care
Seminars & Programs

Core Business & New Business Development

Optimizing the present. Developing the future


    Companies live from their core business, with its strong market position in profitable markets that are large enough for them. Their initial investments have long ago been absorbed, the competitive position is strong, and quality and productivity are what they should be. So why should company management want to drastically change this core business? It’s not usually a question of wanting to, but one of necessity with today’s core business threatened by major changes. One the one hand, it is threatened by technological developments, but these could allow you to offer the same customer benefits in a different, better and cheaper way. It’s also threatened by trending saturation with overcapacities, which will eventually lead to profit margins degrading. Threat is also coming from the appearance of new competitors with new business models, often from a completely different segment. And there is also the realization that lasting success, without change, will gradually bring about a decline in the ability of your staff to transform itself.

    Core Business

    Only a company that is able to generate excellent results from its existing core business will have the power to invest enough, and invest long enough, in new business models and in developing new business. That’s why it’s best to first defend and expand your core business and to manage it using optimal strategies for an above-average rate of return. Building on this, the business of the future can then be found and vigorously developed.


    Executives who are responsible for a successful business, whose existence should continue to be safeguarded and further developed. Executives who are looking for new knowledge about the aspects of business development and new business models.


    Part 1: The best-possible strategy for the continued success of today’s core business

    Part 2: Using skillful business development to ensure success in the future.


    This seminar supports executives in aligning the strategy of their core business successfully. You will also learn how to develop new business with new business models.


    • What characterizes a core business
    • How can you define and assess your company’s core business?
    • What should no longer be part of our core business?
    • How much longer can we use our core business to achieve our objectives?
    • Do we have to fear displacement of our core business?
    • How are new technologies changing our core business?
    • How is digitalization, the internet and online activities changing our core business?
    • What changes will force us to adapt our business model?
    • What chances and options does our core business offer us?
    • Does it need new core expertise?
    • Does it require new business models and an active business development?
    • If yes, what direction do our changes need to take us, and what will our business be in the future?
    • If yes, what does this mean for our employees and top performers?
    • If no, how do we keep our executives and employees fit for possible transformation?

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80
    Fax: +41 71 225 40 89

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail, fax or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.


    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.