Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Michael Rabbat, Dipl.-Kfm.
MBA Chief Operating Officer

Claudia Hardmeier
Customer Care
Seminars & Programs

Institute und Kompetenzzentren

Bindeglied zu einer Vielzahl an
Unternehmen und Organisationen

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Was Management-Forschung wirklich
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Wissenstransfer und

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SGBS aktuell:
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Klimaneutrale Seminare

Auf dem Weg zu
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Juan Diego Flórez Association

Mit musikalischer Bildung
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St. Gallen Junior Business School

Junior Managers Program


    Younger managerial staff are nowadays in particular demand. One of their most important tasks lies in their function as a link between what Top Management wishes and prescribes, and which aspects of this are pertinent to and implemented at the operational levels.

    Their role is thus that of a «transmission belt», which should generate results from strategies and projects. The greater the shift, the speedier strategic changes become necessary, and, consequently, the more important this role becomes.

    The people «at the bottom» have to understand what those «at the top» have thought out and decided on. Staff satisfaction, confidence and the working towards common goals depend essentially on how well young managers succeed In carrying out this role.

    The learning in this international intensive program is based on the subject-related input of outstanding lecturers as well as personal participation and the working through of real-life cases.


    The «International Junior Management Program» is designed for younger managerial staff at middle levels wishing to prepare themselves for a more challenging management role. They have already proven their result oriented and successful way in solving problems and as leaders, but have so far acquired little or no international management experience.

    Overview of Topics

    The Junior Managers Program consists of 3 parts each.

    • Part Strategy:
      Strategy, Digital Business, Marketing
    • Part Leadership:
      Leadership, Personal Effectiveness
    • Part Finance:
      Controlling, Financial Management

    Topics of Junior Managers Program

    The role of a manager

    • Embedding into the organisation
    • potential for influence and shaping
    • leadership which is result-orientated despite material constraints – What does this mean?
    • Acting as a link between top management and the operational level

    Developing strategic concepts

    • Corporate strategy, visions, guidelines, our global standing: internationalisation, growth and profitability strategies
    • developing new business strategies
    • Strategic principles for competing in the digital age
    • capability-driven strategies, human potential orientated strategies

    From strategy to corporate results

    • The influence of financial considerations on targets and anticipated results
    • using available freedom of movement in the optimisation of corporate results
    • taking different cultures into consideration
    • increasing profit: How to proceed?

    The path to marketing success thanks to Marketing

    • Customer Relationship Management
    • Rules an Principles of modern Marketing
    • Practical examples of and for good Marketing
    • Actively steering marketing success.

    Customer satisfaction, customer Care, distribution

    • Only those who recognise the value of customer relationships make the effort not to lose them or rather to preserve them
    • Only those who know what effects customer satisfaction has actively steer this
    • Those who realise that it is generally more profitable to generate more business with existing customers rather than – at great cost – to win over new customers really involve themselves in customer bonding

    Raising efficiency thanks to leadership

    • Badly led teams and staff work inefficiently – though they could – and would generally wish to perform better. Working efficiently one learns best ”on the job“ through the role model behaviour of the boss.
    • Managers must recognise this role model function: Self-management, Efficient working techniques, Chairing meetings, steering projects, Recognising personal strengths

    Leading staff : Motivation as the task of the manager

    • It is easy to create frustration amongst staff, motivating them is more difficult; making use of the available self-motivation the right way. What is it that great “motivators" do in order to create a climate of enthusiasm and joy in the collective achievement of targets?
    • Recognising one’s own management style
    • Rules for a motivating style of behaviour towards others – virtual teams
    • Ways towards social competence

    Skillful communication

    • Those who know the rules of communication have an easier job to influence others and change their behaviour
    • Dispel conflict situations or face up to rather than shy away from unpleasant issues.

    Rules within profit management

    • Interrelationships between turnover, cost contributions (DB), costs, profit, cash flow and return
    • Increasing profits: the levers for this

    Finance and Accountancy

    • Planning, budgeting, calculation, and market price
    • Calculation of costs and performance
    • Liquidity, profitability

    Controlling – Implementation

    • What information is necessary in order to be able to steer one’s own sphere of responsibility?
    • How should one read management and controlling reports?
    • How can one make use of management instruments such as Balanced Scorecard or Navigator?

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.


    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.