Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Michael Rabbat, Dipl.-Kfm.
MBA Chief Operating Officer

Claudia Hardmeier
Customer Care
Seminars & Programs

Institute und Kompetenzzentren

Bindeglied zu einer Vielzahl an
Unternehmen und Organisationen

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Was Management-Forschung wirklich
leisten kann

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Wissenstransfer und

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Feedback und

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SGBS aktuell:
Wissen und

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Klimaneutrale Seminare

Auf dem Weg zu
klimaneutralen Seminaren.

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Juan Diego Flórez Association

Mit musikalischer Bildung
gegen Armut:

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Strategic Management & Change


    Strategic Management secures today's success while looking ahead to initiate appropriate measures to ensure the success of tomorrow. Every manager with executive responsibility makes strategic decisions and must have strategic management as part of his or her skill set.

    This seminar's goal is to update you with the latest and the best knowledge about the most effective approaches to strategic management. You will learn what developments are important to analyze in a global business environment, and which course of action to take in order to protect your competitive position. You will learn what business models can help you create additional business and add corporate value. And you will learn the step-by-step processes that go into strategic management.


    1. Executives and upper management
    2. CEOs, executive directors
    3. Members of the executive board, directors, board members
    4. Members of supervisory boards, company owners/partners
    5. Heads of major divisions, business units and departments
    6. Specialists from consulting and corporate development

    Who benefits from this Program

    • Best suited to executives who have to create and submit strategy for their company, a single business unit/division and departments, and wish to do this using the latest strategic management concepts.
    • Best suited as well to executives and upper management who are presented with strategy proposals from employees or consultants and must decide and approve all of parts of them.
    • Specialists working in internal company consultancy, strategic planning, company development or consulting.


    The Tasks involved in Strategic Management

    • Protecting existing business and expanding it
    • Determining your company's core business
    • Defining and establishing future business
    • Positioning your company in a competitive environment
    • Using new technology for your business
    • Ensuring your company's survival long-term

    Insights from Strategic Research from around the World

    • What differentiates good from bad strategies?
    • How to avoid strategies that endanger the survival of your company
    • What do you require for a successful future-oriented strategy?

    Developing a Strategic System

    • What strategies does a company need?
    • Who should develop them?
    • How to plan a project for determining company strategy
    • How to get numerous experts involved, and how to develop strategy proposals that will win wide support

    Strategic Topics at a Glance

    • Strategic analysis – recognizing opportunities, identifying where action is needed
    • Strategic status quo – determining your company's position in the marketplace
    • Strategic options – possible ways to a successful future
    • Strategic design – the art of precise strategy formulation
    • Strategy alignment – integrating strategy, corporate culture, processes, talent and resources
    • Implementation – from concept to fact

    Corporate policy guidelines

    • Vision, mission and values as guidelines for doing business
    • Principles, management directives and guidelines
    • Highest priorities for management

    Corporate Strategy

    • The strategy of a company in its competitive environment
    • Recommendations from ’strategy scholars’
    • Real-world application of best practices

    Today's Business Model

    • Business models also have a life-cycle
    • What success-drivers lose their effect and are replaced?
    • What factors will drive success in the future?

    Today's Core Business

    • Promoting your core business
    • What belongs to your core business?
    • Strategic resource management

    Your Business Portfolio

    • How do we divide up a company into individual business activities?
    • The business portfolio as a core element to corporate strategy

    Evolution and Change

    • The central analyses for each field of your business
    • Strategic of following set rules

    Opportunity Management

    • Creative searching for promising growth potential
    • The concept of ’opportunity management’

    Protecting your Company's Position(s)

    • When competitors and imitators target profitable businesses
    • The best strategies of defense to ensure your business stays profitable

    Business Development and Transformation

    • Why mature markets tend to develop market erosion, hyper-competition and extrusion
    • Ensure profitability through business development
    • New business models, innovation
    • Developing new national markets
    • Developing new sales channels
    • Solutions instead of products

    Core Competencies for Today and Tomorrow

    • Why capability-driven strategies are successful most of the time
    • What is behind the ”core competencies” concept?
    • Capabilities instead of buying other companies

    Corporate Culture

    • A good strategy does not thrive in every corporate culture
    • The ideal corporate culture

    The best Organizational Structure

    • Make your organizational structure the secret driver of your business
    • How structures create realities

    Leadership and Management Philosophy

    • From strategic management to strategic leadership
    • Personal managerial cognition
    • What requirements can we infer from a managing philosophy that affect management team and staff behavior?

    Strategic Implementation

    • Factors that help in the successful implementation of strategy
    • The right incentive models
    • Translating strategic objectives into an execution plan

    Change and Communication

    When you have to implement new strategies and concepts, you will usually have to change the attitudes, behavior and habits of employees and colleagues. We all know that this is a difficult task. Successful change management begins with the right management conduct and targeted communication. Using numerous examples, we will demonstrate what you need to do in these situations.

    • How do you communicate strategies?
    • Agility and digitalization at executive level
    • Successful transformation – approaches and methods

    Change Management

    • Fit for change – how to prepare
    • Turning those affected into participants
    • How is the digital revolution changing the way we lead?
    • What is required to drive change implementation?

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.


    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.