In times of digitizated and saturated markets an increasing need for new ways of thinking in strategic and marketing management has raised. The holistic St. Gallen approach leads the participants into new perspectives of analysing their own role, concepts and implementation skills and gives an integrated navigation tool for future tasks.
This intensive seminar allows the participants to develop new methods for their own business based upon proven contemporary strategy and marketing tools in a holistic, integrated context. Within the seminar a mix of lectures, group work and discussion offers the opportunity for all participants to use the techniques, to discuss and questions the tools and – after all – to check what kind of views, questions and instruments will help for own tasks.
Digitization is challenging, undermining and disrupting how businesses operate. That is why the ability to develop operational business and marketing strategies – and then take those business strategies from plan to action – is highly prized in corporate leaders. This 4-day seminar «Strategic Marketing Management» is designed for professionals, managers and middle management members wishing to get exactly these skills.
Part 1: Marketing
Part 2: Strategy
The professional, practice-oriented lecturers of St. Gallen Business School not only share their strategy and marketing know how but also a lot of examples and practice cases to outline lessons learned and analogies to learn from other branches. The entire strategic process is covered in detail from the basics of strategy formulation to the implementation of marketing strategies.
- Basic Analyses: What questions do we have to ask?
- The strategy funnel: How to avoid paralysis through analysis
- Todays market positions and their influence for on own strategy
- Determine the adjusting levers for company success and sustainability
Developing Successful Strategies
- How strategies are developed
- Thinking in alternatives, Good and bad strategies: Learning from the best – wisdom from Leaders
- Structure follows strategy
Building an Effective Marketing Mix
- From initial idea to cash cow products: management strategies for product development
- Markting to target groups: How to segment markets?
- Pricing and terms management
Customer Satisfaction as Main Goal
- Service management and customer satisfaction: How to use relationsship marketing
- Building up unique selling proposition
- Digital Customer Care
- Within the framework of an integrated case study, you will put what you have learned into practical use.
- Implementation hurdles
- Risks in an increasingly digital world
Registration, Administration, Enrollment
St. Gallen Business School
CH-9000 St. Gallen
Phone: +41 71 225 40 80
Fax: +41 71 225 40 89
Announcement, Confirmation, Hotel
Please complete and return the attached registration form by e-mail, fax or post.
All announcements are accurately checked, in order to set up interesting groups.
After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.
Please note that partial participation in a course is only possible after consulting the study direction.
Course Fee, Hotel costs, Topics
The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.
The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.
Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.
Due to the participation of the seminar you will get a seminar certificate.
Information to the Seminar Hotels
More information regarding our seminar hotels you can find directly on the internet (www.sgbs.ch).
Change of Booking, Postponement
If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.
If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.
Cancellation / Withdrawal
The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.
The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.
Insurance, Liability, Price Changes
We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.