Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Ulrich von Bassewitz, Dr oec. HSG
Director Study Programs
Contact person

Claudia Hardmeier
Customer Care
Seminars & Programs

Christian Muntwiler, lic. oec. HSG
Inhouse Seminare & Consulting
Corporate Programs & Consulting

Young Entrepreneur Program

How to turn an idea into business

    Concept

    Analysis and concept expertise alone is not enough to turn an idea into a business. You also need business acumen and robust implementation skills, marketing and online knowledge, and the ability to plan and realize profits.

    Impact

    You will learn to develop and assess ideas for new business, how to formulate these in a proposal for approval, how to move them to market-ready, to marketlaunch them and to be fi nancially successful.

    Participants

    1. Managers and specialists
    2. Specialists from all areas who want to learn the tools of new business development
    3. Young managers and project managers

    Structure

    Part 1: New Business Models

    Part 2: Marketing

    Part 3: Working Profitably

    Topics

    Business Development

    • The factors of success behind new business management
    • Business development

    Strategies for the Business of Tomorrow

    • Growth thanks to new business
    • Safeguarding good profit margins

    Attractive Markets and Market Niches

    • The search for attractive markets
    • Finding market niches, creating markets

    Designing a Business Model

    • Requirements for developing a strong business model

    Digital and Online Concepts

    • Identifying the opportunities of digitalization
    • Using the internet and e-commerce

    Developing a Business Idea

    • How to turn ideas into business ideas
    • Formulating and assessing business ideas

    Market, Competition

    • Analyzing markets, thinking in scenarios
    • Analyzing the competition

    Customers and Customer Benefits

    • Customer value as the keystone for success
    • Business & Marketing Strategy
    • Working out a strong business strategy
    • Developing marketing strategies

    Point-of-Sale Management

    • Sales channels, sales methods
    • Developing a strength for digital marketing
    • Implementing market success

    Financial Aspects

    • Financial budgeting and uses of resources
    • Financial results from the new business

    Financial Results

    • Planning EBIT, profits and cash flow
    • Programs for achieving financial results

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80
    Fax: +41 71 225 40 89
    Internet: www.sgbs.ch
    E-Mail: seminare@sgbs.ch

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail, fax or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.

    Certificate

    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (www.sgbs.ch).

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.