Simply give us a call and we will be happy to advise you on our range of seminars and diplomas.

Contact person:

Ulrich von Bassewitz, Dr oec. HSG
Director Study Programs

Claudia Hardmeier
Customer Care
Seminars & Programs

School for Young Entrepreneurs

How to turn an idea into business

    Concept

    Entrepreneurial Qualities

    Sometimes it is not easy for the daughters and sons of company owners and executives to follow in the footstep of their successful or famous mother or father. If you are thinking about becoming a successor to your family’s company in the future, then you’ll need to be well prepared for it.

    If you are not yet sure if you want to pursue a career in your own company, or have decided to go in a completely different direction, you should be able to test out your entrepreneurial qualities first. Our program for young entrepreneurs was especially conceived for this. It is ideal for young people and young employees who would like to test or improve their business skills.

    Structure

    Entrepreneurship is – at least conceptually – something that can be learned for the most part. Modern management theory demonstrates what tends to lead to success and to failure. These insights we have compressed into 4 seminar modules. With the goal of learning the principles behind success in business, in both theory and practice. Our program for young entrepreneurs lasts 20 days and consists of the following blocks:

    Management and Entrepreneurship
    You will participate in an exciting education programm – with a real-world practical focus – in the form of multiple-day seminars in our study center in St.Gallen. You will learn what you need as a young entrepreneur. The way this is taught is deliberately different than what you get at university – it is extremely close to the real thing. With a lot of training and interaction. Without exam stress. Always in new groups with a lot of opportunity to get to know each other.

    Structure

    Part 1: New Business Models
    Part 2: Marketing
    Part 3: Working Profitably

    Participants

    Who will benefit

    • Young employees whose entrepreneurial talents are to be developed in a targeted way
    • The daughters and sons of company owners who need to prepare, at an early age, for becoming successor, or who want find out if they are suited for this
    • Young company owners, who are looking for knowledge plus coaching in their initial years as entrepreneur

    Entry Requirements
    Applicants for all our courses must be 20 years or older to enroll, and no older than 35. Participants must be proficient in written and spoken English. No previous knowledge of management, economics or leadership is required. However, you need to find these topics interesting, enjoy practical-oriented learning and be willing to commit to actively participating in young teams and to doing inspiring group work.

    Topics

    Business Development

    • The factors of success behind new business management
    • Business development

    Strategies for the Business of Tomorrow

    • Growth thanks to new business
    • Safeguarding good profit margins

    Attractive Markets and Market Niches

    • The search for attractive markets
    • Finding market niches, creating markets

    Designing a Business Model

    • Requirements for developing a strong business model

    Digital and Online Concepts

    • Identifying the opportunities of digitalization
    • Using the internet and e-commerce

    Developing a Business Idea

    • How to turn ideas into business ideas
    • Formulating and assessing business ideas

    Market, Competition

    • Analyzing markets, thinking in scenarios
    • Analyzing the competition

    Customers and Customer Benefits

    • Customer value as the keystone for success
    • Business & Marketing Strategy
    • Working out a strong business strategy
    • Developing marketing strategies

    Point-of-Sale Management

    • Sales channels, sales methods
    • Developing a strength for digital marketing
    • Implementing market success

    Financial Aspects

    • Financial budgeting and uses of resources
    • Financial results from the new business

    Financial Results

    • Planning EBIT, profits and cash flow
    • Programs for achieving financial results

    General Information

    Registration, Administration, Enrollment

    St. Gallen Business School
    Rosenbergstrasse 36
    CH-9000 St. Gallen

    Phone: +41 71 225 40 80
    Internet: www.sgbs.ch
    E-Mail: seminare@sgbs.ch

    Announcement, Confirmation, Hotel

    Please complete and return the attached registration form by e-mail or post.

    All announcements are accurately checked, in order to set up interesting groups.

    After checking the announcement you will get a written registration confirmation and the bill for the course fee as well as detailed information to the hotel and arrival. In case of an overbooked course we will contact you immediately. Hotel reservations are directly carried out by the participants. You benefit from a very reasonable seminar flat rate. Carefully selected hotels favour a stress-free learning atmosphere.

    Please note that partial participation in a course is only possible after consulting the study direction.

    Course Fee, Hotel costs, Topics

    The course fee (plus VAT, depending where the seminar takes place) includes tuition and all course material. Hotel charges as for example accommodation, breakfast, subsistence of the hotel or conference center are not included. These charges are billed by the Hotel directly to the participants. Of course it is possible not to spend the night at the seminar hotel. In that case you pay the daily delegate rate directly to the hotel as well. The daily delegate rate of the conference centers in London, Boston and Shanghai is billed directly by the St. Gallen Business School and forwarded to the conference center.

    The course fee is charged after the registration and has to be transferred by 6 weeks before the seminar starts.

    Please note that missed lectures due to tardiness or absence are not refunded and cannot be made up later. It may be necessary to apply minor changes to the program in order to guarantee a successful course.

    Certificate

    Due to the participation of the seminar you will get a seminar certificate.

    Information to the Seminar Hotels

    More information regarding our seminar hotels you can find directly on the internet (www.sgbs.ch).

    Change of Booking, Postponement

    If attendance at a seminar has, for compelling reasons, to be postponed, an administration fee of CHF 300.- will be charged. A re-scheduling is possible only up to 6 weeks before the start of the seminar, and only once. Seminars and parts of seminars not attended are forfeited. In the case of booking changes later than 6 weeks before the start of a seminar, following re-scheduling fees will be billed: up until 4 weeks prior to the start of the course, 20% of the course fee; up until 2 weeks prior to the start of the course, 40% of the course fee; up until 1 week prior to the start of the course, 80% of the course fee. In case of a later re-scheduling the entire seminar fee is forfeited. Alternatively, a booking for a substitute participant can be made up until 4 working days before the start of the seminar. For booking a substitute participant, an administration fee of CHF 300.– will be charged.

    If a participant is obliged for compelling reasons to change a booking for an individual seminar part so as to attend this in another session, then a change in booking fee of CHF 300.- will be charged. The participant should be aware, that in this case program adaptations or alterations may occur. Please therefore contact us 10 days before the start of the seminar in order to talk the seminar program over for preventing program overlaps.

    Cancellation / Withdrawal

    The cancellation of an enrolment (a complete withdrawal) is possible up until 3 months before the start of a seminar with-out charge. In the case of a cancellation (complete withdrawal) up until 8 weeks before the start of the seminar, 20% of the course fee will be charged, in the case of a cancellation (complete withdrawal) up until 6 weeks before the start of the seminar, 40% of the course fee will be charged. After this time, the entire course fee is to be paid as a forfeit, unless provision has been made via re-booking for a substitute participant.

    The booking of a replacement participant or deputisation is to be made at the latest 4 working days before the start of the seminar. In the case of booking a replacement participant, an administration fee of CHF 300.- falls due. In principle, seminars may, due to force majeure or because of an insufficient number of participants, be cancelled by the organiser at short notice, however only up until 3 weeks before the seminar start, without being liable for compensation for any resulting consequences.

    Insurance, Liability, Price Changes

    We recommend that you take out cancellation insurance policy covering cancellation due to illness and other occurrences. Likewise, it is the client’s own personal responsibility to insure against or cover all possible damages or losses which might either directly or indirectly arise from the attendance at a seminar. No matter whether it is due to accident, illness, personal liability, theft, cancellation of the seminar by the organiser, or from damage resulting from the use of the imparted Management knowledge on the part of any participant or the company appointed to us. Any liability on our part is expressly precluded. All matters are subject to Swiss law, the place of jurisdiction is St. Gallen. By the publication of new prospectus / brochures, all previous details pertaining to contents, speakers and prices cease to be valid.