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3.2.4. Implementation Phase43
In the implementation phase a first step is to write a report, which should cover:
- Purpose and aim of the research, explaining the objective of the survey and giving some background information on the methodology
- Results of the research
- Discussion of the findings and possible actions
- Recommendations for further steps.
While writing the report and presenting the recommendations it is important to keep in mind the audience of this report. In general, recommendations should be feasible, measurable and supported by the data collected in the survey.
The survey report is very important as it does not only contain information about the goals and methodology of the survey, but also presents the findings, which are of major interest for the contractor of the survey.
A so called “executive summary”, should be prepared which is a quick reference for those, who are not deeply involved in the survey and who do not have to know all the details or do not have the time to read through the whole report. Whenever possible, the findings should be compared with previous survey results.44
43 Vossebein, U. (2000), p. 37
44 http://www.esurveyspro.com/article-reporting-survey-results.aspx [30 June 2013]