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MBA Chief Operating Officer
Claudia Hardmeier
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6. Analysis Phase
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”
Donald Porter, V.P. British Airways
Before talking about key insights and findings from the customer satisfaction survey, some general facts will be highlighted.
In general, limited customer lists were provided for some regions. However the percentage of executed interviews per region reflected the numbers of sales in percentage in these regions. In total, 283 interviews have been conducted. The map below shows the distribution of these 283 interviews per country and as weighing and comparative element also the percentage of sales in these regions:
Figure 14: Number of inverviews per country