5.1.4. Master Survey Questionnaire

Led by the market research agency and based on previously gathered market and customer insights from the temperature check and market pre-survey exercises, a master survey questionnaire was developed. This master version needed to be feasible across all markets and to reflect the individual market requirements in order to resonate with local customers. To ensure this, following actions were necessary:

• Develop a draft questionnaire based on feedback and insights
• Seek input from regional ambassadors and local market teams to ensure the survey is in line with local regulations
• Consider all feedback and implement changes as required and provide the country specific questionnaires

Even though the master questionnaire had to be modified for some markets all involved stakeholders including ambassadors, head of department and FK’s CEO agreed on one master questionnaire (see Appendix D – Master questionnaire).