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2.3. Analyze and Measure Customer Satisfaction
Perception is the truth. It is the customer, who decides, if the offered good suits his requirements best. This means, that we have to ask our customers in order to understand their needs. It does not matter, if a company thinks, that their product or service is the best, as long as the customer himself does not see it in the same way. Therefore, the customer satisfaction analysis is the most effective instruments to ensure a company’s economic success.