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3.1 Selected MTPRO Market Organisations
The following European MTPRO market organisations shall, in the first instance, be selected for the introduction of the KAM concept: Germany, France, Russia/CIS, UK and Italy. The reason for this selection is the certainty of the “big enough” potential for prospective key accounts in these countries. In parallel, the introduction in Asian countries such as China, South Korea and Japan as well as the US and Brazil shall be evaluated.