5.2.6 Strategy and action plan for each key account

It is recommended to apply a 12 month integrated strategy and action plan at the beginning of the respective year. It is a rolling plan that should be reviewed every quarter and be adjusted accordingly. Table 18 shows an example of strategy and action plan for the first year.

Strategy and action plan per Key Account (Source: Self-made layout)" class="wp-image-9116 size-full" height="564" src="https://sgbs.ch/wp-content/uploads/Table-18-Strategy-and-action-plan-per-Key-Account.png" width="576"> Table 18: Strategy and action plan per Key Account (Source: Self-made layout)

All elements of the strategic partnership process are part of the key account plan, which is outlined in detail in chapter 8.