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5.2.2 Value chain analysis
As for MTPRO end-user segments, the well-known value chain, illustrated in chapter 4.2.2, figure 12 needs to be adjusted and narrowed to the primary activity part “Operations activities”, and the support activity “Procurement”. The reason is that our products and solutions have no impact on activities such as Outbound Logistics, Marketing & Sales and Service but only for the production processes for the final product of the KA. Figure 16 illustrates the value chain of a potential CPI key account in the metal mining segment.
Value chain of metal mining key <a href=">account (Source: On the basis of Rippberger, Seminar documents SGBS, BASF Fine Chemical Example)" class="wp-image-9108 size-full" height="867" src="https://sgbs.ch/wp-content/uploads/Figure-16-Value-chain-of-metal-mining-key-account.png" width="596"> Figure 16: Value chain of metal mining key account (Source: On the basis of Rippberger, Seminar documents SGBS, BASF Fine Chemical Example)